The FedEx Arrow.
Comment 0
Cool
vote cool
vote uncool
Terms of Service Violation
strike inappropriate
not inappropriate
Other
sunlight
get permlink
Cool
|
Tagged with : omg snowmanp33nor What are tags? |
That's a neat little mini-interview - worth reading.
I've had people point out the arrow to me, but I was never really sure whether or not it was intentional. Now, I know.
I've had people point out the arrow to me, but I was never really sure whether or not it was intentional. Now, I know.
Most people you'd think would see that and think, "Oh that's clever." and not give it a second thought. Marketing people see that and shit their pants with the awesomeness of this man's master manipulation of the human psyche.
surfnazi: Most people you'd think would see that and think, "Oh that's clever." and not give it a second thought. Marketing people see that and shit their pants with the awesomeness of this man's master manipulation of the human psyche.
I have been a regular user of Fed Ex for almost 30 years and I never noticed that.
I have been a regular user of Fed Ex for almost 30 years and I never noticed that.
dasboot: I have been a regular user of Fed Ex for almost 30 years and I never noticed that.
It hasn't been that way for 30 years. I can't remember what hte old logo looked like though.
It hasn't been that way for 30 years. I can't remember what hte old logo looked like though.
I found it a touch ironic reading the segment about typography amongst a bunch of nonstandard Microsoft broken curly quote characters.
Whoever said it should be made more prominent ought to have been fired on the spot.
*Posts picture of Bill Hicks' anti-marketing screed. Which by posting, is unoriginal and markets Bill Hicks' anti-marketing screed*
sabine: I found it a touch ironic reading the segment about typography amongst a bunch of nonstandard Microsoft broken curly quote characters.
Ha, ha! My thoughts exactly.
"Look at me! Look at me! I'm using some stupid-ass hipster font that won't even render on a bog-standard browser!"
Ha, ha! My thoughts exactly.
"Look at me! Look at me! I'm using some stupid-ass hipster font that won't even render on a bog-standard browser!"
From what I've been told, the arrow is in all their logos now, regardless of what region of the world you're in.
cranky bastard: stupid-ass hipster font
Not a font, exactly, but a character encoding. If you care about the details, check out this bit. I'd guess the mistake they're making is:
Don’t use Microsoft’s non-standard character sets (such as positions 145 through 148 for the windows-1252 charset). Not only are they nonstandard, they conflict with the standards - the specification for HTML clearly forbids the use of character positions 128 through 159
Not a font, exactly, but a character encoding. If you care about the details, check out this bit. I'd guess the mistake they're making is:
Don’t use Microsoft’s non-standard character sets (such as positions 145 through 148 for the windows-1252 charset). Not only are they nonstandard, they conflict with the standards - the specification for HTML clearly forbids the use of character positions 128 through 159
abuser: From what I've been told, the arrow is in all their logos now, regardless of what region of the world you're in.
that's cool!
that's cool!
hornwrecker:
MegaFlicks...
I don't have a picture of it but there used to be a hair salon near the university name Cut Ups with the logo made up of simple square boxy letters with colored squares "randomly" placed on the letters. The result was that the sign read "CLIT UPS" due to the way the U was cut by a colored square. Their tag line was "The best trim in town" leaving little doubt that this was intentional.
As for FedEx, I remember in college doing a marketing project with Federal Express as the "client." One of the stipulations was that even though the term "Fed Ex It" was in common usage, Federal Express would not allow Fed Ex to be used in its advertising. I guess they finally decided if you can't beat 'em, join 'em.
MegaFlicks...
I don't have a picture of it but there used to be a hair salon near the university name Cut Ups with the logo made up of simple square boxy letters with colored squares "randomly" placed on the letters. The result was that the sign read "CLIT UPS" due to the way the U was cut by a colored square. Their tag line was "The best trim in town" leaving little doubt that this was intentional.
As for FedEx, I remember in college doing a marketing project with Federal Express as the "client." One of the stipulations was that even though the term "Fed Ex It" was in common usage, Federal Express would not allow Fed Ex to be used in its advertising. I guess they finally decided if you can't beat 'em, join 'em.
sabine: Not a font, exactly, but a character encoding. If you care about the details, check out this bit. I'd guess the mistake they're making is:
Don’t use Microsoft’s non-standard character sets (such as positions 145 through 148 for the windows-1252 charset). Not only are they nonstandard, they conflict with the standards - the specification for HTML clearly forbids the use of character positions 128 through 159
Ah, I see.
You're a veritable {giggle} font of information!
\ tell me you didn't see that one coming from half a mile away
Don’t use Microsoft’s non-standard character sets (such as positions 145 through 148 for the windows-1252 charset). Not only are they nonstandard, they conflict with the standards - the specification for HTML clearly forbids the use of character positions 128 through 159
Ah, I see.
You're a veritable {giggle} font of information!
\ tell me you didn't see that one coming from half a mile away
abuser: From what I've been told, the arrow is in all their logos now, regardless of what region of the world you're in.
HA!
Now, that is really slick!
HA!
Now, that is really slick!
cranky bastard: tell me you didn't see that one coming from half a mile away
Actually, I didn't, because NO U.
Actually, I didn't, because NO U.
Here's the arabic one
Though it looks like most asian countries use the english typed one
Though it looks like most asian countries use the english typed one
Ok, while the arrow hidden in the US/English FedEx logo is really cool, it's so subtle it's almost an Easter Egg. It really seems to me like more a cool graphic designer in joke than anything else. It is a nice logo though.
Ok, while the arrow hidden in the US/English FedEx logo is really cool, it's so subtle it's almost an Easter Egg. It really seems to me like more a cool graphic designer in joke than anything else. It is a nice logo though.
I really can't believe it generated this many comments.
Speaking of fonts and shit you'd think a dumbass blog about logos and font manipulation would be smart enough to not copypasta the shit out of word or some Mac client that turns curly quotes into ����� characters.
Fucking unicode, how does it work?
Fucking unicode, how does it work?
shocker: The OGC people prolly got what they paid for.
Is it really sad that long before I realized this as a guy jerking off, it looked more like the Human Centipede diagram to me?
Is it really sad that long before I realized this as a guy jerking off, it looked more like the Human Centipede diagram to me?
I have an ancient issue of the design magazine Step-By-Step containing a detailed writeup on the redesign process for the FedEx logo. They almost went with a variation of the final logo that was contained in a larger triangular arrow shape. It was a lot more dynamic that the final logo, but it didn't work on the port side of their airplanes because it pointed relentlessly opposite the direction of motion. Guess the hidden arrow doesn't suffer from this effect.
If you logged in, you could post here.