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  • The FedEx Arrow.



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  • Tagged with : omg snowmanp33nor

    What are tags?
    cranky bastard 6 2011-10-03 14:26:52.0 login to vote score 0
    That's a neat little mini-interview - worth reading.

    I've had people point out the arrow to me, but I was never really sure whether or not it was intentional. Now, I know.
    surfnazi 932 2011-10-03 14:29:06.0 login to vote score 3
    Most people you'd think would see that and think, "Oh that's clever." and not give it a second thought. Marketing people see that and shit their pants with the awesomeness of this man's master manipulation of the human psyche.
    dasboot 1945 2011-10-03 14:32:07.0 login to vote score 1
    surfnazi: Most people you'd think would see that and think, "Oh that's clever." and not give it a second thought. Marketing people see that and shit their pants with the awesomeness of this man's master manipulation of the human psyche.

    I have been a regular user of Fed Ex for almost 30 years and I never noticed that.
    shocker 99 2011-10-03 14:33:32.0 login to vote score 10

    The OGC people prolly got what they paid for.




    surfnazi 932 2011-10-03 14:33:41.0 login to vote score 0
    dasboot: I have been a regular user of Fed Ex for almost 30 years and I never noticed that.

    It hasn't been that way for 30 years. I can't remember what hte old logo looked like though.
    surfnazi 932 2011-10-03 14:34:59.0 login to vote score 1


    Yeah I guess the new one is a lot better.
    sabine 745 2011-10-03 14:36:53.0 login to vote score 4
    I found it a touch ironic reading the segment about typography amongst a bunch of nonstandard Microsoft broken curly quote characters.
    czarangelus 646 2011-10-03 14:39:20.0 login to vote score 1
    Whoever said it should be made more prominent ought to have been fired on the spot.
    little hands of concrete 1804 2011-10-03 14:39:40.0 login to vote score 1
    *Posts picture of Bill Hicks' anti-marketing screed. Which by posting, is unoriginal and markets Bill Hicks' anti-marketing screed*
    cranky bastard 6 2011-10-03 14:41:26.0 login to vote score 1
    sabine: I found it a touch ironic reading the segment about typography amongst a bunch of nonstandard Microsoft broken curly quote characters.

    Ha, ha! My thoughts exactly.

    "Look at me! Look at me! I'm using some stupid-ass hipster font that won't even render on a bog-standard browser!"
    cranky bastard 6 2011-10-03 14:42:20.0 login to vote score 2
    shocker: The OGC people prolly got what they paid for.

    OMG SNOWMANP33NOR
    abuser 9849 2011-10-03 14:44:51.0 login to vote score 3


    From what I've been told, the arrow is in all their logos now, regardless of what region of the world you're in.
    sabine 745 2011-10-03 14:45:01.0 login to vote score 1
    cranky bastard: stupid-ass hipster font

    Not a font, exactly, but a character encoding. If you care about the details, check out this bit. I'd guess the mistake they're making is:

    Don’t use Microsoft’s non-standard character sets (such as positions 145 through 148 for the windows-1252 charset). Not only are they nonstandard, they conflict with the standards - the specification for HTML clearly forbids the use of character positions 128 through 159
    czarangelus 646 2011-10-03 14:45:27.0 login to vote score 0
    abuser: From what I've been told, the arrow is in all their logos now, regardless of what region of the world you're in.

    that's cool!
    hornwrecker 48 2011-10-03 14:49:03.0 login to vote score 5

    hornwrecker 48 2011-10-03 14:50:29.0 login to vote score 4

    brazil 316 2011-10-03 15:00:04.0 login to vote score 2
    hornwrecker:


    vic rattlehead 1283 2011-10-03 15:01:28.0 login to vote score 3
    hornwrecker:

    MegaFlicks...

    I don't have a picture of it but there used to be a hair salon near the university name Cut Ups with the logo made up of simple square boxy letters with colored squares "randomly" placed on the letters. The result was that the sign read "CLIT UPS" due to the way the U was cut by a colored square. Their tag line was "The best trim in town" leaving little doubt that this was intentional.

    As for FedEx, I remember in college doing a marketing project with Federal Express as the "client." One of the stipulations was that even though the term "Fed Ex It" was in common usage, Federal Express would not allow Fed Ex to be used in its advertising. I guess they finally decided if you can't beat 'em, join 'em.
    cranky bastard 6 2011-10-03 15:12:56.0 login to vote score 4
    sabine: Not a font, exactly, but a character encoding. If you care about the details, check out this bit. I'd guess the mistake they're making is:

    Don’t use Microsoft’s non-standard character sets (such as positions 145 through 148 for the windows-1252 charset). Not only are they nonstandard, they conflict with the standards - the specification for HTML clearly forbids the use of character positions 128 through 159


    Ah, I see.

    You're a veritable {giggle} font of information!

    \ tell me you didn't see that one coming from half a mile away
    cranky bastard 6 2011-10-03 15:14:45.0 login to vote score 1
    abuser: From what I've been told, the arrow is in all their logos now, regardless of what region of the world you're in.

    HA!

    Now, that is really slick!
    sabine 745 2011-10-03 15:17:04.0 login to vote score 2
    cranky bastard: tell me you didn't see that one coming from half a mile away

    Actually, I didn't, because NO U.
    grahams 5 2011-10-03 15:18:47.0 login to vote score 4
    Here's the arabic one



    Though it looks like most asian countries use the english typed one
    envelope 1546 2011-10-03 16:51:20.0 login to vote score 3
    grahams: Here's the arabic one

    That one is going the wrong way!

    grahams 5 2011-10-03 16:51:54.0 login to vote score 4
    envelope: That one is going the wrong way!

    must resist joke about human rights in the arabic world
    throwingknife 1634 2011-10-03 18:39:34.0 login to vote score 1
    Ok, while the arrow hidden in the US/English FedEx logo is really cool, it's so subtle it's almost an Easter Egg. It really seems to me like more a cool graphic designer in joke than anything else. It is a nice logo though.
    throwingknife 1634 2011-10-03 18:39:34.0 login to vote score 0
    Ok, while the arrow hidden in the US/English FedEx logo is really cool, it's so subtle it's almost an Easter Egg. It really seems to me like more a cool graphic designer in joke than anything else. It is a nice logo though.
    quinblake 1476 2011-10-03 18:50:45.0 login to vote score 0
    I really can't believe it generated this many comments.
    roughmarble 226 2011-10-03 18:54:17.0 login to vote score 1


    Yeah, that hidden arrow logo thing is, um, nice.
    libs keep banning me 9992 2011-10-03 19:30:10.0 login to vote score 0
    Speaking of fonts and shit you'd think a dumbass blog about logos and font manipulation would be smart enough to not copypasta the shit out of word or some Mac client that turns curly quotes into ����� characters.

    Fucking unicode, how does it work?
    libs keep banning me 9992 2011-10-03 19:31:26.0 login to vote score 0
    shocker: The OGC people prolly got what they paid for.

    Is it really sad that long before I realized this as a guy jerking off, it looked more like the Human Centipede diagram to me?
    elchip 42 2011-10-03 19:44:35.0 login to vote score 0
    My previous employer had a hidden arrow in their logo.



    Cool story bro
    wiredroach 21 2011-10-03 19:45:00.0 login to vote score 1
    I have an ancient issue of the design magazine Step-By-Step containing a detailed writeup on the redesign process for the FedEx logo. They almost went with a variation of the final logo that was contained in a larger triangular arrow shape. It was a lot more dynamic that the final logo, but it didn't work on the port side of their airplanes because it pointed relentlessly opposite the direction of motion. Guess the hidden arrow doesn't suffer from this effect.
    grahams 5 2011-10-07 07:51:04.0 login to vote score 1
    cranky bastard: HA!

    Now, that is really slick!



    cranky bastard 6 2011-10-07 07:55:25.0 login to vote score 0
    grahams:

    What - you don't see Willie Mays in that logo?

    \ the walls are breathing
    If you logged in, you could post here.